"You can always get another one."

If you have recently lost a pet, comments like these - even when well-intentioned - can feel like a punch to the chest. The reality is that losing a companion who shared your daily routines, greeted you at the door, and loved you unconditionally is a profound and valid loss.

At Forever Friends, we speak with grieving pet parents every day across Whakatāne, Ōhope, and the wider Eastern Bay. Here is what we want you to know about navigating pet grief.

1. Validate Your Feelings

Psychologists refer to pet loss as "disfranchised grief"- a loss that society doesn't always formally acknowledge with funeral leave or public rituals. But your pain is real. Give yourself permission to cry, feel sad, and grieve at your own pace.

2. Involve Your Children Openly

For many children, the death of a pet is their first encounter with loss.

• Use clear, gentle words (avoid confusing terms like "went to sleep").

• Invite them to draw pictures, write a letter to their pet, or help choose a special photo for a memorial box.

3. Honour Their Memory with a Farewell Ritual

Holding a small memorial moment when bringing your pet’s ashes home can bring tremendous closure. Lighting a candle, sharing your favourite stories about their quirky habits, and placing their favourite collar next to their urn creates a dedicated space for healing.

You Are Not Alone

Our team at Forever Friends treats every pet with the dignity of a human funeral because we understand the magnitude of your loss. If you need support, guidance, or simply a caring voice to arrange your pet’s farewell, reach out to Garry and the team today.